Integrated business planning (IBP) covers technologies, applications and processes of connecting the planning function across the enterprise to improve organizational alignment and financial performance.

	Providing an integrated planning platform across marketing, operations and finance
	Generating a holistic understanding of performance drivers
	Quantifying the financial impact and interdependencies across planning alternatives
	Optimizing strategic planning and resource allocation
	Balancing sales and operations planning for profitability
	Quantifying financial risk
	Increasing business flexibility